They purchased Bungie with the express intention of Halo being the flagship launch title for the Xbox. Their plan worked out quite well to say the least considering that, along with GTA and maybe Final Fantasy, Halo is now arguably the biggest game franchise in the world. The difference is that, unlike those other two franchises, Microsoft own the company that make the game as well as the console the game runs on. GTA is already non-exclusive and I have read rumours that Final Fantasy is now well on the way to being the same. Bad news for Sony.
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"Children are smarter than any of us. How do I know that? I don't know one child with a full time job and children." - Bill Hicks.
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