$599 is the retail price but the per unit build cost is more like $899!!!
Consoles are always sold for less than the build cost hoping the games sales will make up the loss.
Last time Sony beat the Xbox by releasing first and getting the system into the market place. Sony's missed this, this time round thanks largely to Blu-Ray, yet another Sony format that might bomb (think BetaMax and UMD movies).
I also heard that they've lost the next GTA release to Xbox360!
It's going to be tough, Sony definatly has it's work cut out for it
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